ACTE PACE Summit 2024

Join us for an engaging, participant-driven session focused on transforming enrollment processes to drive growth and improve the student experience. Designed specifically for postsecondary leaders and managers, this session will delve into a broad range of topics relevant to modernizing and optimizing enrollment strategies.
We’ll explore the integration of cutting-edge technologies, including the adoption of a new CRM, the use of large language model (LLM) powered AI assistants, and AI-driven email drafting tools. These innovations are not just about automation; they’re about enabling your team to work smarter by reducing the time spent on repetitive tasks and improving the quality of communication with prospective and returning students.
But this isn’t a session where you’ll passively listen to a speaker or watch slides. Instead, we’ll foster a dynamic and interactive discussion where your questions and experiences will help shape the conversation. We'll share real-world examples, such as our significant gains from switching from a popular CRM to the higher-ed-geared Element 451—a move that enhanced the customer experience and leveraged AI to save our teams thousands of minutes each month while dramatically increasing conversion rates.
We’ll also address the challenges and opportunities of implementing new systems like Workday’s SIS, where balancing innovation and risk is delicate and crucial. In the spirit of continuous improvement, we’ll discuss the reinvention of processes, early attempts at embracing human-centered design, and the importance of adhering to first principles. We'll challenge participants to question every requirement, streamline processes, accelerate cycle times, and explore the potential of automation, drawing inspiration from frameworks like Elon Musk’s “The Algorithm.”
Additional topics will include the application of the “Six Thinking Hats” methodology to source insights from across the institution and the use of the RICE Scoring Model to prioritize innovations that align with your institution’s mission.
This session is not about showcasing vendors but about collaboratively exploring how technology and thoughtful process design can genuinely transform the enrollment experience. Participants are encouraged to actively engage, share their insights, and ask questions to drive the session’s content, ensuring a rich exchange of ideas and strategies that will benefit everyone involved.
Key Takeaways:
- Understand how AI and CRM systems can streamline enrollment processes and enhance the student experience.
- Learn practical strategies for implementing new technologies and systems while managing associated risks.
- Explore human-centered design principles to reinvent and optimize processes within the enrollment division.
- Engage in collaborative discussions to share challenges, successes, and ideas for driving enrollment growth.