How do we successfully engage business beyond that annual Advisory Board meeting? As we grow apprenticeship and work-based learning opportunities throughout America, we cannot do it without industry partners that are deeply committed. This session will provide tangible tactics to implement, and is intended to create a venue for everyone in attendance to share both best practices and lessons learned. Session Learning Objectives: • Strategies for growing committed industry partners. • Tactics for improving business engagement in the classroom. • Best Practices for Engaging and Enhancing Industry Advisory Boards • Understanding of technology tools (CRM) to enhance employer engagement This session will help CTE educators cultivate employer partnerships that foster continuous program improvement and innovation. Notably, it shall introduce the appropriate use of technology (CRM software) in managing employer relationships.